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four3

Now we have wine in cardboard tubes! Clearly picking up on the theme of whisky tubes this company, Four <link> is producing tubes of wine. Here’s what they say:

“The new FOUR Wine brand has developed the first-ever California wine in a “tube” which eliminates heavy glass, corks and foils, reducing its carbon footprint by 50% over traditional wine bottles.”

“Consumers will love the ease of entertaining with the 3-liter FOUR Wine Tube, which stays fresh for up to 4 weeks after opening and holds 24 glasses of wine.”

First it was cans, then tetra pack (all covered on this blog), now tubes. I’m sticking with glass. Call me old fashioned.

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