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Tag Archives: music

Hendrix = Cabernet

Wine tastes better with music, according to the Telegraph.

“The research showed that when a powerful, heavy piece of music is heard, a wine such as Cabernet Sauvignon is perceived as being 60 per cent more powerful, rich and robust than when no music is heard.”

The Telegraph also reports that it tastes better in blue or red lit rooms.

“Drinkers’ brains are tricked into thinking a glass of white wine is better and more expensive tasting when exposed to the red or blue background lighting than those in rooms with green or white background lighting.”

The right glass can make a difference to taste, according to Reidel.

“The type of wine glass you drink out of can make a huge difference when it comes to the nose and flavor of a wine, and Riedel was one of the first major companies to recognize this.”

What you taste is influenced by what you’re told beforehand:

“Wine tastes different to those who are given information on the product before a wine tasting”

And wine tastes different in the air ie in a plane.

“Did you know that wine tastes different in the air? So that glass of sauvignon blanc you savour at home might be a bit too acidic at 10,000m. And a nice cabernet sauvignon you lick your lips over when it’s served on the plane could seem a bit overpowering when you get back down to earth.”

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