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“With the Liberation of France, to celebrate the return of the peace and to mark a new beginning, Baron Philippe conceived the idea of dedicating the vintage of 1945, one of the greatest of the century, to ‘Année de la Victoire, the year of the Victory. He commissioned the young painter Philippe Jullian to produce a graphic design based on the “V” sign made famous by Winston Churchill during the war.

That exception became the rule, and from 1946 on a contemporary artist was commissioned every year to create an original work to illustrate the label.”

This site collects all the designs into one place <link>. Nice work.

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